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2018广东时装周-春季丨天价婚纱亮相广东时装周速卖通专场

发布: 2018-3-28 14:50 |  作者: gdfz |   |  查看: 826次



天价婚纱亮相广东时装周速卖通专场中国品牌吸粉全球时尚达人线上剁手。


正在进行的广东时装周上,一件镶嵌了超过2万颗水晶钻石的天价婚纱在阿里巴巴全球速卖通2018春夏新品全球首发中惊艳亮相,在持续三分钟的压轴出场中,外籍模特曼妙的身姿与闪着七彩光芒的婚纱相映成辉,不仅成为全场镁光灯的焦点,还吸引了来自全球的剁手党在线上直播中围观。


据婚纱品牌圣梵瑞负责人孙亦青介绍,这件婚纱灵感来源于雅典卫城的古希腊建筑群及其神秘传说,由13个设计师与工匠手工完成,从设计定稿、选料、推板、剪裁到缝制,前后花费了近一年时间打造,涉及上千道工序。仅水晶奥钻选用超过25种形状,每款立体组合水晶花型都需要两位工匠以十字穿珠工艺上下左右同时协作完成缝制,缝制及镶嵌工艺极其复杂,总价超过百万人民币,在亮相环节疯狂吸粉。

 

“我们的线上流量较平时增长了3倍多。”孙亦青透露,这场活动“新零售”元素十足,不仅拓宽了秀场的地域与时间边界,也突破了传统大牌行业垄断。直播期间,店铺后台就已陆续收到来自俄罗斯、中东等地区的买家对不同款式婚纱的在线询价和定制需求。


速卖通全球卖家运营总监周海颖告诉记者,首发当日速卖通不仅以线上、线下同步直播的方式吸引了全球来自220多个国家和地区的海外剁手党围观走秀,还通过新零售技术,帮助全球数以亿计的消费者实现在速卖通边看边买的购物体验,可以第一时间“斩获”秀场同款。


据了解,目前时装服饰已经成为速卖通平台最大的商品品类之一,速卖通也成为全球时尚达人最爱剁手的网站之一。一批像圣梵瑞这样“小而美”的中国品牌正通过速卖通出海,为全球消费者所喜爱。当天,包括初语、AMII、品立、凌志集团等16个中国原创服饰品牌的近200款春夏新装在线上线下同步亮相,种类涉及定制婚纱礼服、原创设计女装、潮牌男装等。根据速卖通平台数据统计,活动当天走秀品牌速卖通店铺的访客、粉丝、加购收藏等经营数据,较平日平均增长50%以上,走秀款得到海外买家的热烈追捧。



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